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4th Global MSL Best Practices Summit
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Wednesday, December 4
 

8:45am EST

DAY ONE RECAP & WELCOME TO DAY TWO
Wednesday December 4, 2024 8:45am - 8:50am EST
Wednesday December 4, 2024 8:45am - 8:50am EST
  General Session

8:50am EST

KOL ENGAGEMENT IMPACT
Wednesday December 4, 2024 8:50am - 9:20am EST
Measuring KOL Engagement Success Through Quantitative and Qualitative Metrics
  • Explore metrics and tools for evaluating the effectiveness of KOL engagements
  • Balance quantitative and qualitative measures to get a comprehensive view of engagement impact
  • Discover practical approaches to assess and enhance the value of KOL interactions
Speakers
avatar for Monica Saleh, PharmD

Monica Saleh, PharmD

Director, Medical Science Liaisons (West), SANOFI
Wednesday December 4, 2024 8:50am - 9:20am EST
  General Session

9:20am EST

DATA INTO ACTION
Wednesday December 4, 2024 9:20am - 9:50am EST
Leverage Data to Optimize HCP Engagements and Demonstrate the Impact of MSL Activities on Organizational Goals
  • Use data gaps and trending themes to create greater efficiency in engagement strategies with HCPs
  • Improve strategic awareness by aligning observed behaviors with strategic goals
  • Learn methods to effectively demonstrate ROI and value from MSL activities
Speakers
avatar for Mar Creixell, PharmD, PhD

Mar Creixell, PharmD, PhD

Associate Director, Sr. MSL, JOHNSON & JOHNSON INNOVATIVE MEDICINE
Wednesday December 4, 2024 9:20am - 9:50am EST
  General Session

10:20am EST

FIELD INSIGHTS TRANSFORMATION
Wednesday December 4, 2024 10:20am - 10:50am EST
How MSLs and Field Leaders Tap Into Tech To Improve Impact, HCP Engagement, and Help Patients
  • Identify your stage in the "Field Medical Insights" transformation journey (4 stages) and how tech can play a piece at each stage
  • Accelerate your efforts by understanding when to leverage technology to enhance your existing processes and coaching
  • Walk away from this session with an awareness of what tools you can use today and next steps in your journey
Speakers
avatar for Vera Kutsenko

Vera Kutsenko

CEO, ATRIX AI
Vera brings over 10 years of experience in the technology industry across AI, global and secure distributed systems, and generative AI. Over the last year, she partnered first and closely with life science marketing, medical, legal, and regulatory experts to understand their unique... Read More →
Wednesday December 4, 2024 10:20am - 10:50am EST
  General Session

10:50am EST

CASE STUDY: AI
Wednesday December 4, 2024 10:50am - 11:20am EST
Learn How Novo Nordisk Is Using AI to Innovate and Amplify MSL Activities 
  • Explore higher-level ways that AI can simplify routine tasks and bring an element of automation to workflows
  • Leverage generative AI to enhance content creation, data analysis and insights
  • Discuss AI trends poised to revolutionize the MSL role such as predictive analytics, natural language processing, and advanced data visualization
Speakers
avatar for Romik Ghosh

Romik Ghosh

Director Medical Affairs - Emerging Therapies, Medical Excellence & Scientific Compliance, NOVO NORDISK
Wednesday December 4, 2024 10:50am - 11:20am EST
  General Session

12:20pm EST

THE REMOTE MSL
Wednesday December 4, 2024 12:20pm - 12:50pm EST
Glean Insights From Remote MSL Best Practices for Greater Virtual Reach & Impact
  • Understand effective remote MSL strategies that empower them to expand their radius of reach
  • Learn key takeaways from the remote MSL experience to enhance your traditional MSL approach and adapt to digital tools
  • Discuss the benefits and challenges of remote MSL operations and how they can inform and improve traditional MSL practices
Speakers
avatar for J'aime Manion

J'aime Manion

Product Owner - Medical Affairs Excellence & Innovation, FORMER SUMITOMO PHARMA AMERICA
Wednesday December 4, 2024 12:20pm - 12:50pm EST
  General Session

12:50pm EST

PANEL: THE FUTURE OF THE MSL
Wednesday December 4, 2024 12:50pm - 1:35pm EST
The MSL Evolution: From Scientific Liaison to Strategic Innovator
  • Discuss the evolving expectations for MSLs as key innovators shaping the future of medical and organizational strategy
  • Explore how MSLs will need to integrate scientific expertise with business acumen to drive both medical and commercial success
  • Leverage strategic insights to enhance decision-making, collaboration, and leadership within cross-functional teams
Wednesday December 4, 2024 12:50pm - 1:35pm EST
  General Session

1:35pm EST

EVENT CONCLUDES
Wednesday December 4, 2024 1:35pm - 1:35pm EST
Wednesday December 4, 2024 1:35pm - 1:35pm EST
  General Session
 
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