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4th Global MSL Best Practices Summit
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Tuesday, December 3
 

8:45am EST

OPENING REMARKS
Tuesday December 3, 2024 8:45am - 9:00am EST
Tuesday December 3, 2024 8:45am - 9:00am EST
  General Session

9:00am EST

IDENTIFYING OPPORTUNITIES
Tuesday December 3, 2024 9:00am - 9:30am EST
Develop Strategies To Identify and Present Valuable Opportunities Hidden Within Your Insights
  • Learn techniques to recognize and assess high-value opportunities within your therapeutic area
  • Hone skills to create compelling presentations that effectively communicate these opportunities to stakeholders
  • Influence and drive strategic decisions through persuasive storytelling and data visualization
Speakers
avatar for Dr. Okunubi Omolabake

Dr. Okunubi Omolabake

Regional Medical Advisor, FORMER GLAXOSMITHKLINE
Dr. Omolabake Okunubi is a result oriented medical affairs executive with over a decade experience in Global pharma and Public Health. She has extensive expertise in scientific key expert engagement, capacity building, patient advocacy, project management, clinical trial management... Read More →
Tuesday December 3, 2024 9:00am - 9:30am EST
  General Session

9:30am EST

PANEL: MATRIX COLLABORATION
Tuesday December 3, 2024 9:30am - 10:15am EST
Enhance Organizational Effectiveness Through Cross-Departmental Collaboration
  • Discover strategies to boost collaboration between MSLs, medical affairs, marketing, market access, and other departments
  • Streamline communication and align goals across teams for better effectiveness
  • Asses solutions to improve teamwork and coordination while reducing redundant processes

Additional panelists TBA
Speakers
avatar for Salvador Vergara

Salvador Vergara

Medical Manager - Pain & Neuroscience BU, GRÜNENTHAL LATAM
I am a medical doctor with a high knowledge in clinical research, observational and epidemiology research. I did my masters in clinical research in Boston and Germany. I focused on manuscript writing and statistical analysis. My research experience is in neuroscience, oncology and... Read More →
avatar for Dr. Okunubi Omolabake

Dr. Okunubi Omolabake

Regional Medical Advisor, FORMER GLAXOSMITHKLINE
Dr. Omolabake Okunubi is a result oriented medical affairs executive with over a decade experience in Global pharma and Public Health. She has extensive expertise in scientific key expert engagement, capacity building, patient advocacy, project management, clinical trial management... Read More →
avatar for Dr. Saurabh Dayal

Dr. Saurabh Dayal

Medical Customer Excellence Expert, BAYER
Dr. Saurabh Dayal is a Medical Customer Excellence Expert at Bayer, acting as a key liaison between local, regional, global, and cross-functional teams, ensuring high standards and consistency across medical customer-facing roles and enhancing engagement effectiveness. In his role... Read More →
avatar for Kathleen Frezza, PharmD

Kathleen Frezza, PharmD

Cardiovascular and Renal Medical Science Liaison, BAYER
Tuesday December 3, 2024 9:30am - 10:15am EST
  General Session

10:15am EST

MSL CAREER GROWTH
Tuesday December 3, 2024 10:15am - 10:45am EST
Future-Proof Your MSL Career Through Understanding Strategic Positioning and Internal Sponsorship
  • Understand effective positioning for personal development and internal sponsorship
  • Become a business strategist and align your career goals with organizational objectives
  • Gain insights on leveraging internal networks and resources to drive career growth and achieve professional milestones
Speakers
avatar for Madleine Makori

Madleine Makori

Senior Medical Science Liaison, BRISTOL MYERS SQUIBB
Tuesday December 3, 2024 10:15am - 10:45am EST
  General Session

10:45am EST

REFRESHMENT BREAK
Tuesday December 3, 2024 10:45am - 11:15am EST
Tuesday December 3, 2024 10:45am - 11:15am EST
  Break

11:15am EST

INTERACTIVE TRAINING: SOFT SKILLS
Tuesday December 3, 2024 11:15am - 12:15pm EST
Maximize MSL Impact Through Emotional Intelligence, Insight Generation, and Skill Diversity
  • Develop emotional intelligence and effective communication to improve team dynamics and KOL interactions
  • Master insight generation to extract valuable information from internal and KOL conversations
  • Enhance your skill set to adapt to diverse situations and challenges faced by MSLs

*This session is exclusively available live and will not be recorded for later viewing.
Speakers
avatar for Howard Berkowitz

Howard Berkowitz

Senior Medical Science Liaison, Respiratory & Immunology, SANOFI
Tuesday December 3, 2024 11:15am - 12:15pm EST
  Interactive Training

12:15pm EST

LUNCH BREAK/ DINNER BREAK
Tuesday December 3, 2024 12:15pm - 1:15pm EST
Tuesday December 3, 2024 12:15pm - 1:15pm EST
  Break

1:15pm EST

INTERACTIVE TRAINING: THE VALUE OF PRACTICING
Tuesday December 3, 2024 1:15pm - 2:15pm EST
Practice Verbalization and Communicating In a Safe Space to Maximize Impact with KOLs – It's Not Just Standard Role Playing!
  • Practice some techniques for succinct, impactful communications with KOLs
  • Explore strategies for handling challenging questions with KOLs and preparing for those in advance via group collaboration
  • Understand the need to establish that safe space in the team to improve via feedback and in group exercises
  • Take away some examples to practice with your own teams

*This session is exclusively available live and will not be recorded for later viewing.
Speakers
avatar for Jill Fenwick

Jill Fenwick

Global Head of Medical Learning, EMD SERONO
Tuesday December 3, 2024 1:15pm - 2:15pm EST
  Interactive Training

2:15pm EST

DAY ONE CONCLUDES
Tuesday December 3, 2024 2:15pm - 2:15pm EST
Tuesday December 3, 2024 2:15pm - 2:15pm EST
  General Session
 
Wednesday, December 4
 

8:45am EST

DAY ONE RECAP & WELCOME TO DAY TWO
Wednesday December 4, 2024 8:45am - 8:50am EST
Wednesday December 4, 2024 8:45am - 8:50am EST
  General Session

8:50am EST

KOL ENGAGEMENT IMPACT
Wednesday December 4, 2024 8:50am - 9:20am EST
Measuring KOL Engagement Success Through Quantitative and Qualitative Metrics
  • Explore metrics and tools for evaluating the effectiveness of KOL engagements
  • Balance quantitative and qualitative measures to get a comprehensive view of engagement impact
  • Discover practical approaches to assess and enhance the value of KOL interactions
Speakers
avatar for Monica Saleh, PharmD

Monica Saleh, PharmD

Director, Medical Science Liaisons (West), SANOFI
Wednesday December 4, 2024 8:50am - 9:20am EST
  General Session

9:20am EST

DATA INTO ACTION
Wednesday December 4, 2024 9:20am - 9:50am EST
Leverage Data to Optimize HCP Engagements and Demonstrate the Impact of MSL Activities on Organizational Goals
  • Use data gaps and trending themes to create greater efficiency in engagement strategies with HCPs
  • Improve strategic awareness by aligning observed behaviors with strategic goals
  • Learn methods to effectively demonstrate ROI and value from MSL activities
Speakers
avatar for Mar Creixell, PharmD, PhD

Mar Creixell, PharmD, PhD

Associate Director, Sr. MSL, JOHNSON & JOHNSON INNOVATIVE MEDICINE
Wednesday December 4, 2024 9:20am - 9:50am EST
  General Session

9:50am EST

REFRESHMENT BREAK
Wednesday December 4, 2024 9:50am - 10:20am EST
Wednesday December 4, 2024 9:50am - 10:20am EST
  Break

10:20am EST

FIELD INSIGHTS TRANSFORMATION
Wednesday December 4, 2024 10:20am - 10:50am EST
How MSLs and Field Leaders Tap Into Tech To Improve Impact, HCP Engagement, and Help Patients
  • Identify your stage in the "Field Medical Insights" transformation journey (4 stages) and how tech can play a piece at each stage
  • Accelerate your efforts by understanding when to leverage technology to enhance your existing processes and coaching
  • Walk away from this session with an awareness of what tools you can use today and next steps in your journey
Speakers
avatar for Vera Kutsenko

Vera Kutsenko

CEO, ATRIX AI
Vera brings over 10 years of experience in the technology industry across AI, global and secure distributed systems, and generative AI. Over the last year, she partnered first and closely with life science marketing, medical, legal, and regulatory experts to understand their unique... Read More →
Wednesday December 4, 2024 10:20am - 10:50am EST
  General Session

10:50am EST

CASE STUDY: AI
Wednesday December 4, 2024 10:50am - 11:20am EST
Learn How Novo Nordisk Is Using AI to Innovate and Amplify MSL Activities 
  • Explore higher-level ways that AI can simplify routine tasks and bring an element of automation to workflows
  • Leverage generative AI to enhance content creation, data analysis and insights
  • Discuss AI trends poised to revolutionize the MSL role such as predictive analytics, natural language processing, and advanced data visualization
Speakers
avatar for Romik Ghosh

Romik Ghosh

Director Medical Affairs - Emerging Therapies, Medical Excellence & Scientific Compliance, NOVO NORDISK
Wednesday December 4, 2024 10:50am - 11:20am EST
  General Session

11:20am EST

LUNCH BREAK/ DINNER BREAK
Wednesday December 4, 2024 11:20am - 12:20pm EST
Wednesday December 4, 2024 11:20am - 12:20pm EST
  Break

12:20pm EST

THE REMOTE MSL
Wednesday December 4, 2024 12:20pm - 12:50pm EST
Glean Insights From Remote MSL Best Practices for Greater Virtual Reach & Impact
  • Understand effective remote MSL strategies that empower them to expand their radius of reach
  • Learn key takeaways from the remote MSL experience to enhance your traditional MSL approach and adapt to digital tools
  • Discuss the benefits and challenges of remote MSL operations and how they can inform and improve traditional MSL practices
Speakers
avatar for J'aime Manion

J'aime Manion

Product Owner - Medical Affairs Excellence & Innovation, FORMER SUMITOMO PHARMA AMERICA
Wednesday December 4, 2024 12:20pm - 12:50pm EST
  General Session

12:50pm EST

PANEL: THE FUTURE OF THE MSL
Wednesday December 4, 2024 12:50pm - 1:35pm EST
The MSL Evolution: From Scientific Liaison to Strategic Innovator
  • Discuss the evolving expectations for MSLs as key innovators shaping the future of medical and organizational strategy
  • Explore how MSLs will need to integrate scientific expertise with business acumen to drive both medical and commercial success
  • Leverage strategic insights to enhance decision-making, collaboration, and leadership within cross-functional teams
Wednesday December 4, 2024 12:50pm - 1:35pm EST
  General Session

1:35pm EST

EVENT CONCLUDES
Wednesday December 4, 2024 1:35pm - 1:35pm EST
Wednesday December 4, 2024 1:35pm - 1:35pm EST
  General Session
 
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